Thursday, July 2, 2009

What an Auto Responder Can Do for Your Business

You will see this mantra all over the internet where online business is discussed, "The money is in the list", or some version of it.

However, list building in a haphazard way, such as buying lists that have probably already been sold a hundred times, doesn't do much good. So you will need to come up with a way of getting a list of viable prospects who are seeking out what you are offering.

Then, when you compile a list of contacts, you need someway of sending them the information you want to convey. If you have a large list, and you will want to have as large a list as possible, sending individual emails is not only mind numbing, it can get your email account suspended for spamming.

An auto responder, properly set up, can solve both of these problems for you. You will be able to build a list of prospects, and communicate with them effectively and repeatedly without any more effort than your initial set up.

A capture or "squeeze" page is set up to entice the viewer to seek more information. They will enter their information, usually just name, email and maybe phone number, and receive an immediate response to their email account. This first letter is a conformation request, the recipient must accept or they will not receive any further information. This process will protect you from legitimate spam complaints.

Once the lead has confirmed they want to receive your information, your series of letters will start being sent out according to the time frames you have set up.

The great thing about auto responders is they will work for you 24/7/365. They don't take breaks, they don't take vacations, they don't ask for the day off, or a raise. It completely automates your list building and response process.

I use TrafficWave for my auto responders, and am quite happy with them. Here is a list of some of the features of TrafficWave.

* Unlimited Ad Trackers: Know exactly which ads are producing results and
which ads are duds. Track online ads. Track Auto Responder Letters.
Track links.

* Online Reminder Service: Schedule important email notices for personal
or business reminders.

* WYSIWYG HTML Editor: Fully functional HTML Editor lets you create
professional looking messages in minutes. No HTML Knowledge Required!

* Hosted Lead Capture Pages: Pre-Designed Templates make it easy for you
to customize and create your own lead capture pages.

* Step By Step Tutorials: Step by step tutorials walk you through:

* How to set up your auto responder campaigns.

* How to create powerful profit-pulling letters.

* How to generate hundreds of targeted leads every month.

* How to increase profits while reducing expenses.

* And much more!

* Lead Generation (FFA) Page: Customizable lead generation page helps
you generate leads by exchanging text links for advertising.

TrafficWave also has a great affiliate program that is supported by the Free Bear Marketing System. It only takes three referrals to have your auto responder completely paid for.

For more information visit TrafficWave or get a FREE REPORT delivered to your inbox. The money is in the list, start building yours and making it work for you today.

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